Course

2021 - Present

Leadership and Responsibility

Empowered by digital technology, serving the era with warm ingenuity.

In response to the new wave of consumption, we actively embrace digitalization: showcasing the craftsmanship aesthetics and scenario-based solutions of steel furniture through short video content, and developing a brand app to offer one-stop customization services. We have established in-depth cooperation with leading enterprises such as BYD, creating efficient and eco-friendly industrial office spaces for them, which confirms our leading capabilities in large-scale project delivery and innovative design. Today, we go beyond just manufacturing furniture; we are committed to the mission of "conveying warmth through furniture" – infusing cold steel with a human touch, and safeguarding focus, collaboration, and inspiration in every office scenario.

2016-2020

Transformation and Expansion

Dual-wheel drive, weaving an omni-channel marketing network.

As the market evolved, we decisively pivoted from a single-focus ToG business model to the broader ToB (corporate customization) and ToC (individual consumer) markets. By independently developing and designing stylish yet practical steel furniture for civilian use, and establishing a "dual-wheel drive system for domestic and international trade" – deepening our domestic channel presence while expanding into overseas markets such as Europe, America, and Southeast Asia – we also integrated online e-commerce with offline experience stores, creating an "online-offline convergence" omni-channel marketing ecosystem. During this period, we not only achieved a doubling of production capacity and sales but also transformed our brand from an "engineering expert" into a "work-life partner."

2003-2015

Origin and Foundation

Forging the Steel Skeleton, Standing Firm with Military-Grade Quality

In 2003, we started with engineering orders from government agencies, enterprises, and institutions, honing our original aspirations amidst stringent bidding and delivery requirements. Over more than a decade, we deeply cultivated the craftsmanship and durability of steel furniture, embedding "quality is life" into our very DNA – from millimeter-level precision in material selection to anti-rust and wear-resistant testing in coating, every step of the process follows a quality control system approaching military-grade standards. This forms not only the foundation of our products but also the cornerstone of trust that has enabled us to establish a firm foothold in the market.

Build a Century-Old Enterprise, Create a World-Class Brand.